“Pelikan International Corporation Berhad strengthens its regional operations in UAE”.
Pelikan Middle East & Africa a subsidiary of Pelikan International Corporation Berhad has announced its regional expansion in UAE despite the global downturn. The new office in Dubai is a representative office of PICB with 100% ownership.
The company’s focus in the regional market is being driven by the growing opportunities within the fastest growing IT destinations, primarily in the UAE where the IT sector is expected to reach ($ 2.4 billion by 2011) thereby fueling the upsurge in the demand for IT products in the country.
Aiming to capitalize on these booming markets, Pelikan has outlined a strategic plan which focuses on maximizing its core business while expanding and developing new opportunities to leverage the ever growing demand in Multimedia projectors, Shredders, Visualizers, Laminators & Office stationeries.
“We consider the Middle East & Africa as a key markets for Pelikan with the GCC, Levant & South Africa emerging as our main targets in the region”, said Nasser Al Atrash, Senior Vice President – Head of Middle East & Africa Business Operations.
The strategies Pelikan have formulated are devised to further increase its market share and sustain the revenue growth witnessed over the years. Pelikan is acting on this specified strategy which focuses on acknowledging ongoing changes such as diversification of work style, advancement in the network environment & enrichment of contents and enhancing our products, offering according to the requirements of today’s business landscape.
“The right combination of several factors have added up and resulted in a steady growth in the region. In addition, we take pride in the network of competent and motivated Business partners who are always eager to introduce our innovative products and solutions in their respective markets. We are seeking to leverage our presence standing to remain a formidable player in the regional market and reach the goal we have set for this year”, said Nasser Al Atrash, Vice President – Head of Middle East & Africa Business Operations.
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